Social Media Strategy: Beauty, Lifestyle.
We are on a mission to reduce
packaging waste in beauty.
Duration: 6 Weeks
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Outcome
Leveraged the design strategy to develop a comprehensive social media strategy for sustainable packaging in the beauty industry, driving awareness, consumer adoption, and positive environmental impact.
Introduction
Livetinted
A community-driven beauty brand that celebrates tinted skin.
Goal
To strategically launch a new re-usable packing for Livetinted beauty brand on Social Media platforms.
Team
Interior Designer
Design Researcher and Strategist (Me)
Graphic Designer
Fashion Designer
Timeline
6 Weeks
My Role
Design Researcher:
Identified the problem and collaborated with the team to generate ideas and solutions for the marketing strategies.
Design Strategy:
As a design strategist, I orchestrated the creation of a captivating reel tailored for various social media platforms, aimed at promoting the introduction of reusable packaging and fostering engagement with our target demographic.
Utilizing persona development and customer journey mapping techniques, I gained deep insights into our audience's preferences and requirements, informing the development of personalized marketing approaches.
Applying the 7Ps of Marketing, I meticulously crafted a comprehensive marketing plan, encompassing product, price, promotion, and distribution strategies for the reusable packaging launch.
Furthermore, I honed the art of storytelling to deliver a compelling presentation, effectively conveying the merits of our marketing strategies to stakeholders and team members alike.
Problem
The beauty industry creates 120 Billion Units of Packaging waste every year.
We are on a mission to reduce packaging waste in beauty.
Created an Instagram reel prototype to share the excitement of the launch of the new packaging of Livetinted.
Process
Method: Human Centered Design Thinking using a Marketing Mix Model for Social Media Strategy
Approach:
As part of our project on Sustainability and Strategic Marketing, we decided to enlist Live Tinted to execute our Marketing strategy aimed at reducing Beauty waste in the industry. Founded in 2018 by South Asian Female founder Deepica Mutyala, Live Tinted started as a digital community promoting inclusive beauty for underrepresented segments, advocating for better representation, and offering POC-first beauty.
Business Plan
Reusable Pen Case: The Huestick pen now comes in a refillable aluminum case with a brushed copper finish. Replace the refill once it's empty and keep using the same case forever.
HueStick Refills: Huestick refills are designed to be inserted and removed from the Hue Pen case with a simple twist. They come in a white recycled plastic casing with a clear PET cap.
Huestick Sets: The Huestick Holiday set comprises of a Hue Pen Case with a Rise refill and an extra refill in a color of your choice. Initially, it will launch as a Christmas gift set and then become a permanent fixture in liveTinted’s product line.
Target Audience: Persona
Customer Journey Map
Competitive Analysis
Using Marketing Mix
Sustainability Impact
KPI
Supply Chain Waste
Recycling rates
Saving levels & improvements
Customer retention
Customer growth
Sales
Social management
