Business Strategy: DEKEMA: “The Container Community Project”
Refurbishing Container Homes into workforce housing with circular lifestyles.
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Outcome
The design strategy integrates sustainable and affordable container homes, collaborates with an Open Path impact investment firm, and offers a fund (eg: REIT) for tenants to buy a piece of their living spaces to build equity and embrace a circular lifestyle.
Introduction
Problem
Cities all around the world are facing major challenges when it comes to rapid urbanization, climate change, and lack of affordable housing. It is clear that unless we rethink our built environment, our cities will become increasingly unsustainable, unaffordable, and socially unequal.
Challenge
Leveraging abandoned container homes to provide affordable living solutions for Texans. 49% of TEXANS are cost-burdened –which means spending more than 30 percent of a household’s income on housing costs and utilities. Identified the neighborhood to execute the Real Estate Development.
Team
Product Designer
Architect and Design Strategist (Me)
Communication Designer
Fashion Designer
My Role
Design Research:
Recognized the challenges faced by certain customer segments who lack resources to build equity, particularly when the market's governing forces do not support them. Factors like climate change and urbanization further aggravate this situation
Design Strategy:
Stakeholder identification: Identified Open Path as a potential stakeholder engaged in impact investing for social causes. Recognized their potential alignment with the goals of creating equitable real estate opportunities.
Impact investing: Leveraged Open Path's focus on social causes to explore opportunities for collaboration and investment in initiatives that promote sustainability and equitable real estate practices.
